Who (International Health Organization) studies the factors that affect human health. The medical and health factors that we pay the most attention to only account for 8% of human health factors, and genetic factors account for 15%. Most of the factors that affect human health are environment, people's behavior and lifestyle. Among them, the social environment accounts for 10%, the natural environment accounts for 7%, and the other 60% are caused by people's behavior and lifestyle factors. If we change unreasonable diet, exercise, reduce smoking, drinking and other bad habits, we can significantly reduce the impact of cardiovascular disease, metabolic diseases, cancer and other diseases on human health.
1. Top 10 global health trends surveyed by international famous companies
Trend 1: Service + mode has become a new source of income for the sustainable development of the medical industry.
In the next two or three years, 2-3% of the total revenue of major pharmaceutical companies and medical service providers will come from the "service +" model. With the transformation of business model to "platform as a service" and "data as a service", let data speak "will become a new source of innovation.
Trend 2: cloud.
With the increasing complexity of medical data, cloud will become the core platform. It is estimated that in 2018, the global medical cloud computing market share will exceed US $5 billion, and it is expected to grow by about 24% between 2017 and 2022.
Trend 3: large technology enterprises will gain high profits.
In other words, Ma Yun said that the future that can compete with me will be the health industry.
Trend 4: increasing virtual and remote clinical trials
Mobile medicine makes "efficiency improvement" and "patient first" become the focus of medical treatment, in which the application and integration of wearable devices and smartphone app data have made a great contribution.
Trend 5: in hospital robot surgery and nursing will be popularized.
Trend 6: Asia Pacific countries take the lead in implementing smart hospital projects
In this regard, China is also actively trying.
Trend 7: the number of cyber attacks on the healthcare industry will double in 2018
The importance of network security in the field of medical health can not be ignored.
Trend 8: incentive health insurance schemes will be popularized.
The forward-looking incentive mechanism characterized by "looking at data and paying for insurance" will become a standard model for cooperation between policyholders and insurance companies in 2018, and promote global health plans.
Trend 9: artificial intelligence will become the mainstream of image diagnosis.
Trend 10: blockchain technology has a growing potential in the field of health care.
2. The development trend of personalized nutrition and health in the United States
There are three levels of personalized nutrition development in the United States. First of all, it provides some basic nutrients according to the dietary guidelines of big data groups. Calcium deficiency can supplement calcification, zinc deficiency can supplement zinc. Later, it will customize individual nutrients for individuals according to their current nutritional conditions and living habits. Now it can customize gene targeting camp based on nucleotide polymorphism Keep food. Introduce some products that actually work online.
Case 1: day two
Based on the analysis of the intestinal microflora of users, the first step is to make an ecological evaluation of intestinal nutrition for users, and then give personalized nutrition and dietary suggestions. For example, if you eat the same food, the blood sugar of some people will rise faster than that of another person. According to day two, this is caused by different intestinal microorganisms of individuals, and different intestinal microorganisms of different people will have different reactions to the same food, which is caused by the difference of nutritional ecological factors. Now users only need to buy test boxes and send their feces samples to the company. After the company has sequenced and interpreted the intestinal microbiome, users can receive a customized recipe based on "ecological nutrition thinking", which makes users eat healthier and help control blood sugar smoothly.
Case 2: vitamin packs
You just need to fill out a questionnaire, and the artificial intelligence sage launched by vitamin packs can push your own comprehensive vitamin products to your home through the algorithm. This algorithm integrates 10000 + cutting-edge articles, clinical experience of doctors and nutritionists. Sage's strength lies in that it can avoid the interaction and conflict between drugs and vitamins, which is not involved by other companies at present. At present, the company has launched more than 70 different vitamins, which can be matched with thousands of nutrient combinations.
Case 3: STYR Labs
It mainly focuses on the field of personal customized sports nutrition, and collects users' health data in real time through smart devices such as sports bracelets, smart electronic scales and smart water cups, and transmits them to mobile app. Users can also choose to order customized nutritional supplements, protein powder and other nutritional products on the app.
3. Healthy China is becoming a social fashion
"Research on influencing factors and intervention strategies of Chinese people's health level" published in the first blue book of health management in 2018. Data shows that about 45% of the population is overweight or obese; 25% are current smokers; 35% are current drinkers. 35.9% of the people do not participate in physical exercise, and the adult regular exercise rate is only 18.7%. Only 24% of the participants reached the standard of weekly exercise time, only half of them were in ideal mental state, 35.78% and 12.86% had poor and bad sleep respectively.
According to the research results of the latest 2018 "Analysis on the development trend and Prospect of China's major health industry", the major health industry in China has the following trends:
China has entered into an aging society in an all-round way. By 2015, the proportion of the elderly population over 60 years old in the mainland of China has exceeded 15%, with a total of more than 200 million. The rapid growth of China's aging population has given birth to the rapid rise of health service industries such as elderly health care, rehabilitation care, home-based care, community-based care, pension real estate, health real estate, traditional Chinese medicine health care, and the market scale is rapidly expanding.
Chronic diseases are the number one killer threatening the health of Chinese people, accounting for 86.6% of the causes of death and 69% of the disease burden. At present, there are nearly 300 million chronic disease patients in China. This is the proportion of confirmed chronic patients with different chronic diseases.
The sub-health of urban white-collar group is very common, about 98.8% of them have different degree of sub-health. Scientific management of health, life extension and improvement of quality of life have become topics that people attach great importance to.
At present, the number of Chinese middle class has increased to the first place in the world, reaching 109 million. With the growing number of middle class people and the increasing purchasing power of consumers, the demand for health products and services is increasing rapidly.
With the rapid development of society, the health consumption demand of residents has also changed - from being limited to disease prevention and control to paying attention to their own health level and quality of life; in addition to paying attention to the health of body, physiological function and behavior habits, paying more attention to the health of emotion, psychology, thought, spirit and even morality and belief; environmental factors on people More and more attention has been paid to the health impact, and people begin to pay attention to the organic relationship between the ecological environment and life health.
Nutritional and ecological health care has become a new trend of people's pursuit of health. In recent years, with the concept of "healthy China" rising to the national strategy, a series of policies to support and promote the development of health industry have been issued closely, a large number of investment is accelerating to flow into the field of large health, the number of health enterprises, the types of products are increasing, the overall capacity, coverage and service scope of health industry are expanding.
In the next five years or the world's first, China's health care market will grow at an average annual rate of 13% from 2005 to 2015, ranking first in the world. However, the prevalence rate of China's nutrition and health care industry is only 10%, which belongs to the initial stage. The per capita consumption of health care products is less than 20 US dollars, which is far lower than that of the United States. The prevalence rate of health care products in the United States is about 70%, and the per capita consumption is about 101 US dollars. China's dietary supplements industry will make a breakthrough in the next five years. "It is estimated that the market size of China's health care products will grow from about 120 billion yuan in 2015 to about 180 billion yuan in 2020, and will surpass the United States to become the world's first in the foreseeable future.
