In the future, all industries are big health industries! Seize the opportunity, wealth and the peak of life!

The future is the era of big healthy economy, that's right!

Big health industry is a long-term trend, as we all know!

However, the scope of big health is very wide and the industrial chain is very long, which requires a large investment in the industrial chain: platform, team, technology, brand, product, mode, promotion, which are not available to ordinary enterprises.

Even if the early work is completed, the later product sales will really test the ability of the enterprise.

A lot of products in the big health industry belong to video or health care products, which are not drugs, rigid needs and strong substitutability. Therefore, it is difficult to have an effective way to promote sales perfectly.

Many enterprises have a long investment cycle, are hard to support and struggle.

In 2019, we met a lot of big healthy enterprises and found a lot of problems. How to achieve the project implementation, product promotion and sales? Moreover, everyone thinks that their products are good, and even think that their products are first-class.

System building, build brand private domain flow pool!

First, comb the brand systematically to form super IP potential energy;

Second, the shaping of scene products, forming rigid demand and flow;

Third, business model, personalized model, accurate and effective promotion channels;

Fourth, the self-Media accurate touch, complete accurate communication and promotion;

Fifth, the transformation and fission of communities.

Big health industry is hard to do, where is the difficulty?

First, why is it difficult for the big health industry to do it? It's because many products are fooled. This is the first and the most important thing. What's the use of my products in YY?

Second, a lot of products are not useless, but are not just needed. They can be bought or not. They are similar to health care products. It's good to eat, and it's OK to not eat them;

Third, the investment cycle is long, there is no income for a long time, and it is difficult to transform;

Fourth, the lack of a complete set of planning, brand, product, mode and system operation system;

Fifthly, the operator does not know how to sell the medicine. It is illegal, checked and fined. It is a small thing to go in. As food to sell, consumers do not trust, dissociate between the two, do not know how to do?

Sixthly, it's also very important, that is, the method tradition: the traditional way is to do brand, find channels, build terminals, and advertise, which has no chance; and many wechat businesses do multi-level distribution, which is distributed by the distribution system. Wechat groups are helpless after being blocked by wechat, and can only wait to die;

Finally, the environment is becoming more and more harsh. With simple direct sales, wechat business has come to an end.

What should big health industry do?

We need to de wechat business of wechat business thinking!

Wechat business is not based on brand, but on trust and connection between people. The thinking of wechat business is not backward, the way is backward, the tool is invalid!

Community + new retail mode is a good way to upgrade! Community + new retail is the best way for the landing, transformation and incubation of big health products!

Online drainage and live broadcasting are the outlets for offline experience, which can be transformed by communities, incremental by stock, and fission by high-frequency interaction.

First, value building, brand super IP, social currency; model driven

Second, seed users;

Third, distribution and sharing, offline experience store,

Fourth, offline alliance stores, physical stores, crowdfunding stores, cross-border, namely the overall experience of different industry alliances, to achieve transformation;

Fourth, the continuous service and fission of the community!

In 2019, we met a lot of big healthy enterprises and found a lot of problems. How to achieve the project implementation, product promotion and sales? Moreover, everyone thinks that their products are good, and even think that their products are first-class.

Some customers said that this system is really scientific. The customers told me that Mr. Jiang's plan is indeed systematic, scientific and niux, but I don't want to operate so heavily. I have the best products, endorsements, and I don't want to manage anything. Can you do it for me? Of course not. If you can't get rid of the manager, you must cultivate your own team.